Free ABM Strategy Diagnostics
Planning to introduce ABM as part of your revenue strategy in 2023?
Need to understand how your ABM and GTM can work better?
Looking for an alternative account-based advertising and intent data provider?
Get free GTM diagnostics from N.Rich experts.
Deliverables:
Target Account List
Estimate of existing hidden demand
Recommended ABM budget + practical execution advice
10 seats available 🏃
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GTM diagnostics: step 1 Target Market (TAM) Analysis
- ICP definition (based on your own CRM data + N.Rich's proprietary algorithm)
- Finding target accounts that match your ICP and aren't in your pipeline yet
Result: list of target accounts that match your ICP and can be used for cross-channel ABM campaigns
Timeline: 3 days
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GTM diagnostics: step 2 Revealing Hidden Demand
- Assessing 1st-party intent for the accounts from your TAM - are they already visiting your website?
- Assessing 3rd-party intent for the accounts from your TAM - are they searching for your competitors or relevant industry terms on other websites?
Result: an Intent Report within N.Rich with your TAM accounts scored according to their intent level
Timeline: 3 days
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GTM DIAGNOSTICS: STEP 3 ABM Budget Recommendations
- Personalized ABM advertising budget suggestions (1:1, 1:Few, 1:Many) based on your number of TAM accounts + current level of intent
- Forecast: engagements generated, CPE (cost per engagement), CPC
Result: a deck containing estimates for the main categories of your target accounts in terms of advertising spend + engagements + CPC
Timeline: 5 days
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TESTIMONIALS
Don't just take
our word for it
Easy to use & powerful dashboards are a gold mine to measure the engagements of the accounts exposed to our campaigns and to know the ones to focus on for the sales department.
Nathalie Brassart, Paid Campaigns Manager
Reactive on customer requests, quite flexible in adding new functionality or creating custom integrations. God customer service and rich analytical dashboard. Some cool features such as prospect intent data and the ability to pay per click of only relevant users (e.g. only if they scroll through at least 50% of your content).
Artyom Shostak, Growth Marketer 🚀 | Head of Growth
Very user friendly platform that gives a clear view of the engagement funnel. We have radically improved our targeting and this gives us a clear vision of the demand regarding our solutions. We can only improve our prospection and business by working with the right prospects.
Astride Madevadasse, Head Of Marketing